Staying Curious Podcast Episode 6 Dr Sass Brown

Lectra’s Aimee Heuschkel is joined by Kingston University’s Program Lead for Sustainable Fashion Business and Practices, Dr. Sass Brown as they discuss the importance of a brand’s full transparency in its environmental sustainability ethos. Follow Lectra on LinkedIn: https://www.linkedin.com/company/lectra/ Follow Lectra on Facebook: https://www.facebook.com/LectraOfficial About Lectra: As a major player in the fashion, automotive and furniture markets, Lectra contributes to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. The group offers industrial intelligence solutions - software, equipment, data and services - that facilitate the digital transformation of the companies it serves. In doing so, Lectra helps its customers push boundaries and unlock their potential. The group is proud to state that its 2,400 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. 00:00 Introduction of Dr. Sass Brown, her credentials and first book on Sustainable Fashion 07:25 Dr. Sass’s views on the evolution of how to approach sustainability 08:20 Large design houses and manufacturers are among those clients Sass advises. 09:54 The intersection of ethical and environmental sustainability 12:00 Where brands and consumers should focus on making the most difference involving sustainability 20:30 The importance of transparency within brands, governmental efforts, and consumer stakeholders