VETEMENTS SS25 SHOW - OFFICIAL VIDEO

VETEMENTS SS25 SHOW - OFFICIAL VIDEO In response to a world where luxury fashion is under unprecedented pressure, VETEMENTS presents its SPRING SUMMER 2025 collection by Guram Gvasalia. Inspired by the global economic downturn and a consumer base increasingly wary of uncontrolled consumption, the collection is a statement on the need to rethink what fashion means in a world where the old systems are crumbling. Set inside the semi-abandoned mall, a collection draws on the ethos of “make new out of old”—an approach where existing wardrobe pieces are reworked and given new life. It speaks to a future where consumers no longer have the desire, or the means, to participate in relentless luxury consumption. Instead, they adopt a DIY mindset, creating unique, conceptual pieces from what remains. It reflects a world where the stores are closed, and the opulent past of luxury fashion is bankrupt, both financially and creatively. It’s about taking what’s left, repurposing it, and challenging the idea that new always means better. It’s also about claiming back something that belongs to you, and falling in love with it again Garments that break away from traditional luxury norms, featuring deconstructed and reassembled pieces that create a new form of elegance from old foundations. Pieces turned upside down, twisted and re-molded, pants turned nito jackets and coats, plisse skirts reworked info gowns and socks cut into tops, while recut Cradle of Filth t-shirts become a punk dress. Slip