Guy Hills, Founder of Dashing Tweeds / Fabrics and Tailoring Brand

In this episode of the Menswear Style Podcast, host Peter Brooker speaks to Guy Hills, founder of Dashing Tweeds, the London-based textile and menswear brand reinventing traditional tweed for a modern, creative and urban audience. Guy shares the unconventional story behind Dashing Tweeds, from his beginnings as a fashion photographer to working closely with Savile Row tailors and discovering a hidden world of historic British fabrics. While photographing tailoring houses and exploring their archives, Guy became fascinated by the colourful, expressive tweeds of the past and set out to bring that spirit back into contemporary menswear. He explains how centuries-old tailoring archives inspired him to develop new fabrics that combine traditional British weaving with modern colour, texture and functionality. One of the ideas that helped define Dashing Tweeds was incorporating reflective yarn into tweed, creating a distinctive link between heritage tailoring and contemporary urban and sportswear. The conversation explores what tweed actually is, how it is woven, why it became so closely associated with British and Scottish country clothing, and how its original practical qualities made it ideal for hunting, shooting, fishing, cycling and other forms of outdoor wear. Guy also explains why wool remains such a remarkable natural fibre, discussing its ability to absorb moisture, regulate comfort and perform across different conditions. We explore the evolution of tweed from hea