OMEGA’s Critics Are Ignoring This & I was WRONG

OMEGA watches deserve more respect. From the Co-Axial escapement and METAS Master Chronometer certification to the value of the OMEGA Seamaster Diver 300M, there are some genuinely important things this brand gets right. I have been highly critical of OMEGA over the past few years. The oversized catalogue, endless special editions, dated bracelets and lack of smaller watches still frustrate me. But those criticisms should not overshadow what OMEGA has achieved. In this video, I explain why OMEGA’s adoption of George Daniels’ Co-Axial escapement was such an important moment in modern watchmaking, how Master Chronometer certification makes the brand’s performance claims measurable, and why the Seamaster Diver 300M remains one of the strongest luxury dive-watch propositions available. We also need to talk about accessibility. OMEGA makes luxury watches that customers can actually see, handle, compare and buy. In an industry defined by waiting lists, artificial scarcity and relentless price increases, that deserves recognition. Is OMEGA one of the most underappreciated luxury watch brands—and does the Seamaster Diver 300M now offer better value than the Rolex Submariner? Let me know what you think in the comments. In this video: OMEGA Co-Axial escapement explained George Daniels and the history of Co-Axial METAS Master Chronometer certification OMEGA Seamaster Diver 300M value OMEGA versus Rolex Luxury-watch pricing and availability What OMEGA gets right What OMEGA still ne