Why The 2021 Rolex Submariner is a Great Watch, But I Don't Love It: Review and Alternatives

Tim Mosso returns as Watches Tonight covers the world's most famous watch: the Rolex Submariner. Launched in 1953 and redesigned for the 2021 model year, the Rolex Sub is the iconic model and indispensable flagship for the world's most valuable luxury watch brand. This evening, Tim explains the unique strengths and weaknesses of the Rolex Submariner in an era of inflation, speculation, and too many buyers chasing too few watches. The Rolex Submariner is one of the world's most sought luxury watches. Although not rare in a numerical sense, the relative demand for this dive watch dramatically outstrips the annual Rolex production of all Submariner references. Naturally, the 2021 redesign of the Submariner supercharged an already overheated marketplace. The 2021 Rolex Submariner is the first 41mm model in the history of this pioneering dive watch. Originally launched in the 39mm range in 1953, the Sub has grown over the years and spawned offshoots like the Deepsea Challenge, the Deepsea Special, and the Sea-Dweller family. The Submariner Date 126610LN is the most popular version of the watch, but the most sought version of the latest Rolex Sub is the so-called Rolex "Kermit" with its green bezel and black dial. Pricing for the core stainless steel 2021 Rolex Submariner ranges from $8,100 for the "No Date" Submariner and stretches to $9,550 for the "green" or "Kermit" Submariner. Rolex's new Submariner retains most of the design precedents set during the landmark 2008 launch