STÜSSY AND NIKE SB

Without a why, you can say good bye. In 1987 skateboarding had peaked into mainstream USA, and it demanded my attention. I was one of those kids that literally bugged out at the introduction. But what captivated me equally, was not just the incredible feeling of rolling on a skateboard, but also the decorated skateboarder himself in charismatic fashion- bright pink tees, loud graphics, amplified personas, and an exclusive “yabble dabble” dialect. And the list can go on. The caveat became the bait- all those little touches of individual personality these dudes owned had wooed me over, I quickly relinquished my position on the soccer team, and with conviction became a disciple of everything skateboarding entailed. Interestingly unnoticed, I never really felt the importance of needing to know why the innate bond with creativity and skateboarding existed, maybe because in life some things are taught, and some things are only caught. There’s a feeling you get, and with no words, you get it. I enjoy many of the stories of Lance’s life growing up skateboarding, because they’re more than just stories to be told- words create feelings, and these feelings are part of the story of skateboarding itself. - RM Sometimes when I do projects they don’t dive deep into the stories, which I think is cool, but it’s always way deeper in my head than what is stated. There was a period as a freshman in high school when I dyed everything purple. I would take the best shoes and would customize the