VELVET UNDERGROUND

Beneath the muted lights of Parisian boudoirs, the ASHI STUDIO Spring/Summer 2025 collection takes shape—delicate yet daring. Inspired by the secretive, sophisticated women from the 60’s who dreamed of a bourgeois life while remaining the mistresses of their own fate. They smoke slowly, their faces impeccably made up, their gazes lost in the haze of their own rebellion. “My Spring 2025 collection is born from a specific moment in time, one where women experienced unbridled emancipation and aspired to be the sole selector of their destiny”, says creative director Ashi. The fabric brushes against their skin like a whispering secret, between shadow and light, and each silhouette becomes the embodiment of a fleeting dream. A subtle Couture, where refinement and intensity meet in a play of contrasts, capturing the essence of an era where the longing for a bourgeois life blends with the art of transformation and escape.