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Sartory Billard Watches Explained: Armand Billard Interview And Luxury Watch Discussion
DescriptionContact tmosso@the1916company.com for pricing and availability; Either I have it, or I can get it! Armand Billard is a French industrial designer, watch creator, and founder of Sartory Billard watches. Prior to launching his eponymous watch brand in 2015, Billard created designs for gasoline pumps, sports goggles, aMore
Contact tmosso@the1916company.com for pricing and availability; Either I have it, or I can get it!
Armand Billard is a French industrial designer, watch creator, and founder of Sartory Billard watches. Prior to launching his eponymous watch brand in 2015, Billard created designs for gasoline pumps, sports goggles, and cellular phones. His first watches included the motorsports-inspired SB01 and the tonneau-cased SB02 and SB04. However, the brand didn't hit its stride until the 2019 launch of the comparatively conventional round-case SB04.
For 2021, Sartory Billard expands on the design of the SB04 with the SB05. Both watches include extensive custom options centered around dial design and materials. Also a craftsman, Armand Billard fabricates dial components including chapter rings, hands, and numerals. The SB04 includes a case crafted by Voutilainen and Cattin (Kari Voutilanen) as well as a 90-hour manual wind movement from La Joux Perret.
In this far-ranging interview with Tim Mosso, Armand Billard discusses the challenges of starting a new watch brand, developing successful design language, and accommodating extensive requests for customization. Watch collectors who have dreamed of starting their own watch brands will enjoy Billard's insights and enthusiasm for entrepreneurial watchmaking.
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