#UGGPRIDE celebrates PROUD Prom with Pacific Pride Foundation, GLAAD, and the LGBTQIA+ community.

UGG believes prom is an experience everyone should get to enjoy. For our sixth year, UGG and Pacific Pride Foundation have reimagined the age-old tradition with PROUD Prom – an inclusive event with local LGBTQIA+ and allied youth from Santa Barbara and the coastal communities of California. A celebration of identity and love, this year’s virtual prom included friends of the brand like Lil Nas X and Hari Nef. The campaign features a limited-edition collection of all-gender footwear, accessories, and apparel in Pride-inspired colorways. To further support the LGBTQIA+ community, with a maximum of $125,000, UGG will donate $25 per pair of the new Disco Stripe’s purchased on UGG.com to GLAAD – a nonprofit accelerating acceptance and advancing equality.