MANDARINA DUCK The Duckers

There is a new tribe of globetrotters that chooses Mandarina Duck style for both real travel and the imaginary journeys in one's dreams. These men and women between the ages of 20 and 40 do not necessarily identify with traditional definitions and categories. Active, open-minded and with a true zest for life, they do not believe in identity as much as in gender equality. For them, the historic Italian brand of travel items has developed The Duckers, the first line of gender - less perfumes based on the concept of different 'communities’ of travelers. For the launch of The Duckers, a film was shot in the studio; important animation, graphics and design elements were added during the editing process. Three photos were also taken for each fragrance. The styling process was fundamental for creating a sophisticated and glamorous look for the two protagonists. The first source of inspiration for the campaign was, in any case, the 'Camp: Notes on Fashion' exhibition inaugurated in May 2019 at the Anna Wintour Costume Center of the Metropolitan Museum in New York.