SAFW AW23 COLLECTIONS | MICHAEL LUDWIG STUDIO

Michael Ludwig Studio is a contemporary ready to wear brand that ignores the gender binary and focuses on the contrast between masculinity and femininity. These ideas, fused with Eastern and African design details, are the root elements used to create each collection for consumers to express themselves no matter their gender, identification, or size. After Michael Ludwig Hittinger graduated from LISOF with a BA in Fashion Design & Buying in 2017, he worked in the fashion industry for 3 years as a buyer, pattern maker and designer before launching his namesake brand Michael Ludwig Studio. This year’s Cruz Collection will introduce Michael Ludwig Studios’ Self-Sapien range. Working within its signature East meets Africa sensibility, the collection imagines replacing binary stereotypes & gender roles with self and unique expression using bright colours and abstract printing techniques.