Gucci Fall Winter 2018 - Makinarium

Representing the growth and self-awareness of a person as well as being conscious of one’s evolution, models walked the Gucci Fall Winter 2018 show holding replicas of their heads. To recreate their faces, the models moulds in silicone and plaster, and the models were scanned at Makinarium's headquarters in Rome six months ago for a virtual 3D impression to capture their expressions. This advanced technology is then finished hand texturizing by artisans in the factory’s laboratory. Video by: Donatello Conti, Luigi Conte, Rizoma film and Revok film