PRIMARK | Pride 2018 | Primark X Stonewall

For Pride 2018, we’ve teamed up with the LGBT charity, Stonewall, to create a capsule range of Pride‐ready goodies. The full collection is bursting with rainbow shades and motifs, as well as trendy‐savvy designs and key seasonal items. Best of all, 20% from full price Stonewall‐marked products will be donated directly to the charity itself, with the proceedings being used to support the community, globally. In the spirit of sharing the love, we've captured behind the scenes footage of this very special project, to bring you all the juicy deets. From research and development, to the people behind the partnership, right through to the final reveal; we've got your curiosities covered. So, sit back, relax, and take a peek behind the rainbow‐striped curtain... 20% from full price Stonewall marked products will be donated directly to the charity Stonewall, supporting ACCEPTANCE FOR EVERYONE. Stonewall is Britain’s leading charity for lesbian, gay, bi and trans equality, working to create a world where every single person can be accepted without exception. It was founded in 1989 by a small group of people who wanted to break down barriers to equality. Stonewall continues to campaign and lobby government to change laws to ensure everyone, everywhere, is free to be themselves. Stonewall works in partnership with a growing network of more than 700 organisations to help create real change for the better. It campaigns to eliminate homophobia, biphobia and transphobia in communities, a