SHEIN 101: Mind-Blowing Denim Tech—Digital Printing Is Changing How Jeans Are Made！

Still using tons of water to create denim looks the traditional way？🌎💙SHEIN's denim is NEXT LEVEL— and it's aiming to increase its water-savings with Cool Transfer Denim Printing 💙🌎 Did you know? In 2024 alone, we produced around 380,000 denim pieces using the Cool Transfer Denim Printing, saving over 10,000 metric tons of water*—a 90% increase in the amount of water we saved using this process in 2023! 🚰💧 This game-changing way of producing jeans reduces water usage by 70.5% compared to traditional denim washing, as verified by Bureau Veritas in 2023. It also avoids harmful chemical exposure for workers. ✅ Efficient and innovative. SHEIN is transforming denim production while reducing water and enhancing creativity! 🎬 What You’ll See in this Video： 💥First things first—make sure to subscribe to our https://youtube.com/playlist?list=PLEYEeo9eLrytTj8MnIAfoSv-hJiwwH54j&si=eTWmoFXH1dGRhZ8D for instant access to the latest SHEIN secrets, updates, and exclusive insider stories! Stay in the know and never miss a beat. 00:00 – What they don't tell you about Traditional Denim 00:25 – SHEIN’s Denim Game-Changer: What Is Cool Transfer Printing? 00:31 – Step-by-Step: Digital Art on Ready-to-Wear Jeans 00:52 – Try It Yourself: Why You’ll Love Denim printed with Cool Transfer Printing 🔗 Explore more: https://www.sheingroup.com/corporate-news/company-updates/shein-ramps-up-denim-production-using-cool-transfer-denim-printing-by-90-in-2024/ *As compared to if the same amount of fab