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CAOVILLA GALLERY

Sep 19, 2024 · 482 views

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Campaign
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Shoes
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shoe

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Description"The Art of Making Dreams." The brand's claim comes to life within an art gallery, allowing the creation of Rene Caovilla's shoes to be admired as a work of art. The “Caovilla Gallery” project was created in the Liberty heart of Milan, within the contemporary art gallery Visaterna, as well as the Venice Headquarters. RMore
"The Art of Making Dreams." The brand's claim comes to life within an art gallery, allowing the creation of Rene Caovilla's shoes to be admired as a work of art. The “Caovilla Gallery” project was created in the Liberty heart of Milan, within the contemporary art gallery Visaterna, as well as the Venice Headquarters. Rene Caovilla celebrates its creations, transitioning from inspiration to handmade, from the roots of the craft to the dream, from history to contemporaneity, and from the hands of master craftsmen to womens’ feet. This is portrayed through a campaign that tells the four fundamental elements of the creation of Rene Caovilla shoes: Serpent: The serpent, noble and powerful, a symbol of life and rebirth, of immortality, sinuously wraps around women's ankles worldwide. Venice: A crossroads of people and cultures, a guardian of beauty and authenticity. Venice is the inspiration of emotion, ecstasy, and memory. The alchemy born between the brand and the city is subtle yet perfect, destined to be renewed. Art: Six lines draw a shoe, over 200 steps shape, model, and decorate it. The art of footwear becomes a universal language: celebrated, admired, and passed down. Stardust: The stars are within reach. “Higher than this you cannot go,” said Cavalier René Caovilla. The unmistakable detail - the stardust sole - expresses the value of exceptionality where dreams translate into form.

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