Schön! presents | crafting an icon | the adidas Superstar

And in this process, the roots and foundations of our collective history return – not as a resurrection of the past, but as new iterations of culture. Explore the full story: https://schonmagazine.com/adidas-superstar-2025/ Culture rewrites itself, and the superstar leads the charge: With this Schön! special, we rewind to see how style goes beyond the limits of time. This autumn, adidas Originals is bringing back the icon that shaped the look and feel of culture for decades. The Original Icon. Video: Théo Clark Photography: Marcello Junior Dino Creative direction + fashion: Patrick Clark Models: Hugo + Milan @ Success + Dieyna @ Metropolitain Hair: Miwa Moroki @ TAG Agency Make up: Lisa Legrand @ Airport Video set: Justine Jeusset Retouch: Veronika Scarani Studio: AÖ Studio Special thanks: Adidas Originals team Photography assistant: Riccardo Fasana Subscribe to Schön! for global fashion, beauty, culture and creative film. #SchonMagazine #FashionFilm #FashionEditorial