Accessories Prize 2024 - Maeden

Maeden Founder Christian Heikoop talks about winning the Accessories Prize and how this achievement will help the brand expand its product range and build a stronger team. With plans to venture beyond leather bags, Maeden is set to continue pushing the boundaries of contemporary design. Video by @nathanyamniak ---- Get more ANDAM Fashion Awards here: Follow us on Instagram : https://www.instagram.com/andamfashionawards/ Follow us on Twitter : https://twitter.com/ANDAMawards Find us on Facebook : https://www.facebook.com/ANDAMFashionAward ANDAM unites and coordinates the institutional and private players of the fashion industry to develop strategic and transversal actions in favor of young designers and Paris influence, as the world’s fashion capital. Each year, through its four prizes, the ANDAM Fashion Awards offer a financial and logistic support to fashion designers chosen after a long and in-depth process of selection, contributing to the vitality and durability of the fashion creative industry. Beyond the competition, ANDAM’s annual core mission is to guide and advise the young fashion brands in their structuring and development and introduce them to the various actors of the fashion industry (manufacturers, know-how, luxury groups, journalists, institutions, press office). Founded in 1989 by Nathalie Dufour, with the French Ministry of Culture and the DEFI (supervised by the French Ministry of Industry), ANDAM constituted a decisive step forward and the first publ