From Memes to Mastery by Avavav, Milan Fall/Winter 2024-25 | FashionTV | FTV

Join us backstage for the fall/winter 2024-2025 show of Avavav presented at Milan Fashion Week! This collection marks a significant move from the brand's signature viral stunts. While Karlsson's previous shows were known for their over-the-top theatrics, this collection focuses on the substance of the clothing. It features a range of wearable pieces, including oversized hoodies, tailored blazers, and flowing dresses. Karlsson's signature "filthy rich" slogan makes a return, but this time it's integrated into the designs in a more subtle way.