WHO IS ON NEXT 2014 ok

in cooperation with Altaroma and L'Uomo Vogue, Pitti Immagine will proudly present the sixth edition of WHO IS ON NEXT? UOMO, the competition that seeks out new, Italian or Italy-based, talents in men's fashion design. During Pitti Uomo, an international panel of top buyers, fashion journalists and opinion makers will be called upon to judge the collections presented by the 6 finalists and to announce the winners, Tuesday 17th June at 3.30 pm. The finalists are Jimi Roos, Maison Lvchino, Studiopretzel, and T.Lipop for prêt-à-porter; and Alberto Premi Design and MOBI in the accessories category. Their collections will be shown to the Pitti Uomo audience in a very technical display situated in the heart of the fair (Lower Level, Main Pavilion). The setting, designed by architect Alessandro Moradei, is conceived to show the collections to the best. "WHO IS ON NEXT? UOMO is truly the lead project in promoting new talents in men's fashions", says Raffaello Napoleone, CEO of Pitti Immagine. "It is a launch pad that goes straight to the international scene, to acquaint the press and top buyers with their styles and creative talents, and to open new horizons for their careers as fashion designers...exactly what happened for the winners of the first five editions".