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Arc'teryx Acrux and Bora - A New Era In Footwear Design

Mar 23, 2015 · 162.9K views

In this video

Format
Campaign
Category
Shoes
Houses
Arc'teryx
Products & items
Borahiking shoe
Materials & techniques
nylontpu

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DescriptionEVOLUTION IN ACTION Introducing a new era in technologically advanced mountain footwear - built the Arc’teryx way. BUILD IT RIGHT We challenge norms to solve problems. It gives us the freedom to think beyond current materials and construction. Our design style is minimalist. The simplest, cleanest, most efficient procMore
EVOLUTION IN ACTION Introducing a new era in technologically advanced mountain footwear - built the Arc’teryx way. BUILD IT RIGHT We challenge norms to solve problems. It gives us the freedom to think beyond current materials and construction. Our design style is minimalist. The simplest, cleanest, most efficient process yields products of unrivaled durability and performance CRAFTSMANSHIP We invest in time and reflection to create the essential elements of a design. We are dedicated to the highest standards of craftsmanship with a unique, meticulous approach to precision manufacturing SEAMLESS ONE PIECE UPPER -PU coated nylon textile provides air permeability with lightweight extreme abrasion resistance -Smooth reinforced contact areas are constructed with two layers of highly durable TPU film -Separate construction of the upper from the liner allows air movement increasing overall performance comfort -All materials are hydrophobic providing fast dry time. SECURELY WRAPPED COMFORT The seamless one piece upper encases all components sealing the midsole from vulnerability to punctures, exposure and abrasion. PREMIUM EVA MIDSOLE We chose EVA foam for its soft resilient nature, high durability and its ability to absorb shock while providing precision stability. ENHANCED STABILITY AND TRACTION Smooth rounded heel improves surface contact increasing traction, stability and braking. “Y” groove allows midsole and sole to flex independently cushioning impact on rough, uneven te

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