The Beauty Briefing #1: Vyrao’s Yasmin Sewell and Commune’s Kate Neal on Brands with Intention

In the first episode of Liberty’s new Beauty podcast, Georgia Graham sits down with Yasmin Sewell, founder of Vyrao and Kate Neal, co-founder of Commune to discuss what it takes to build an intentional brand in today’s beauty landscape. Coming from backgrounds in fashion, both women stumbled into the beauty industry by chance. Their goal was to create brands that felt deeper, driven by a spirit of energy and community. For Vyrao, that meant a collection of fragrances that targets emotions and energy through scent, colour, crystals and science-backed natural ingredients. For Commune, the Somerset-based skincare brand seeks to simplify daily rituals through beautiful design and ancient wisdom. In this conversation, Kate and Yasmin discuss everything from creating a visual world to designing packaging and telling an authentic story in a crowded commercial marketplace.