The Science Behind Invisible Sunscreen│Shiseido

Tired of sunscreen leaving white marks on your favorite black clothes? A key factor behind this issue is the "powders" contained within conventional sunscreens. Historically, water-based sunscreens were valued for their light texture and ease of application; however, they were also prone to being washed away by sweat and water. Consequently, UV scattering agents and film-forming agents were required to ensure adequate water resistance. Shiseido has successfully developed a groundbreaking technology that forms a durable, water-resistant film that resists creasing—all without the need for UV scattering agents! This innovation achieves a transparent finish with significantly less white cast. As the formula is less likely to transfer onto clothing, users can now enjoy wearing their favorite outfits with complete confidence. ▼Learn more about this technology: https://corp.shiseido.com/en/news/detail.html?n=00000000004108