Shailina Parti - Our job in fashion is to make strategic bets, and get it right

On this episode of Westside People, Shailina Parti, COO of Westside, talks about her excitement about the future of fashion retail in India. After a 30 year career in fashion in the UK, Shailina talks about beginning her journey in Indian retail with Westside. She explains how fashion is all about making strategic bets on trends, how challenging it is to create a sustainable brand and how Westside embodies the concept of quiet luxury. Shop the look here: www.westside.com Follow Westside here: https://www.instagram.com/westsidestores CREDITS: Guest: Shailina Parti Executive Producer: Umashan Naidoo Creative Director: Liana Deboo Created by Westside This is a Maed in India production. Head of Production: Mae Mariyam Thomas Project Manager: Shaun Fanthome Recording Engineer: Kartik Kulkarni Sound Editor & Mix Engineer: Lakshman Parsuram Senior Producer: Ruchi Sawardekar Junior Producer: Jyoti Chaurasiya Director: Dinkar Dwivedi Video Editor: Jishnu Guha Recorded at Island City Studios