Searching for the Perfect Pair of Jeans? 3x1 is the Magic Number

When we say that a pair of 3×1 jeans is unlike any other pair of jeans, we're not just talking about the wash or the fit. Instead, 3×1′s founder, Scott Morrison, approaches jean-making in an entirely different way. With two successful denim lines under his belt (Paper Denim and Earnest Sewn), Scott set out to elevate jean-making "to its highest level." What does this mean? In Scott's words, "transparency, a 'Made in New York' ethos, no assembly line, single-needle sewing and an aversion to the mass-manufacturing mentality." We'll go on: All styles are created in limited runs—each pair is individually numbered—and styles are never repeated. Even more incredibly, each pair is crafted by one person from start to finish in his Soho atelier. We recently went down there to watch this process, and over the course of a few hours, we saw a lifeless piece of denim evolve into one of the exclusive men's styles sold at Barneys New York (Oh, and by the way, to end the mystery, the name "3×1″ was derived from denim's standard weaving construction: 3×1 Right Hand Twill.) Shop 3x1 at Barneys: http://bit.ly/15i1rtl