Max Factor doing his Magic: 1935 Footage Restored to Life and Color

The genius of Max Factor captured on film giving a rare makeup tutorial in his studio in 1935. Restored to Life using AI colorization. Actress stand-in Pluma Noisom being made up to look like Claudette Colbert. 0:08 Max Factor applies foundation cream. His trademark foundation was sold under the brand name Pan-cake makeup. 0:22 Max Factor draws in pencil thin eyebrows.( a popular Hollywood look in the 1930s) 0:45 Contouring makeup is then applied using light and dark shades to get Miss Colbert's trademark dimples. 1: 10 Eyelashes are fixed and painted with mascara. 1:18 Red glossy lipstick is then applied to Plumas lips. 1:23 Finally the makeup is set using face powder. 1:27 Max Factor's impressive array of makeup is seen laid out on a dressing table. 1:51 Finally we see Pluma with her final makeup look, resplendent is a black satin evening dress. Ready to step on set as a double for Claudette Colbert. Story of Max factor and his makeup. On a snowy winter night in 1904, deep in the Bohemian forest of Czechoslovakia, a young Max Factor, with his wife and children fled from soldiers sent after him by Czar Nicholas. Fast forward to 1914 and Max was makeup artist to silent film pioneer Charlie Chaplin. Max coined the term 'make-up.' By 1916, Max Factor House of Make-up ( he always insisted on the hyphen) was a booming Hollywood business. His famous 'cream makeup' tubes became the staple of Hollywood actors. Gloria Swanson, Pola Negri, Jean Harlow, were all his clients. As f