Swatch group is a mess. Here's why

Swatch group is a mess. Here's why. 0:00 Intro 00:20 Swatch group saved watches 2:11 Swatch business performance 4:18 Who's at fault? 4:38 Tariffs 5:40 China 6:32 People aren't buying watches 7:42 Standardisation 9:39 Tiering - Vertical lock in 12:01 Horizontal lock in 13:13 The death of innovation 16:41 High teir vs entry tier is just not the same For inquiries and collabs: twtw.mike@gmail.com Please note that I do my best to read all comments in videos. This is where I respond to individual questions. I do not have the capacity to respond to additional mails and often the mails get filtered by spam. So for best results place your questions in the comments section.