Reebok CEO Todd Krinsky on Jay-Z, 50 Cent, and Shaq | The Complex Sneakers Podcast

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week they are joined by Reebok CEO Todd Krinsky, who started out in the sneaker brand’s mailroom and worked his way up to the top of the company. Krinsky relives Reebok’s sneaker wars in the ‘90s, the mega endorsement deals with Jay-Z and 50 Cent, its bid at signing LeBron James, and more. Also, the cohosts touch on Odell Beckham Jr.’s lawsuit against Nike and their favorite holiday-themed sneakers. Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now! https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-white https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-black EPISODE CHAPTERS / TIMESTAMPS: 00:00 - 11:44: Intros, JLP Retiring His Beater Shoes, OBJ’s Nike Lawsuit 11:45 - 20:16: Nike's .Swoosh Metaverse Platform, Ebay Weekly Sneaker Giveaway, The Best Holiday-Themed Shoe 20:17 - 28:07: Todd Krinsky Joins, Todd’s Reebok Journey, What’s on Feet? 28:08 - 44:57: Shaq’s Rebook Ownership, Reebok’s Golden Era, Reebok's LeBron + Kobe Offer 44:58 - 56:37: Reebok Signing 50 Cent + Jay Z, Reebok's Promotions + Marketing with Artists 56:38 - 1:05:20: Reebok’s Foot Locker Partnership, Kanye West's Meeting with Reebok, Reebok's Unsuccessful Strategies 1:05:21 - 1:14:04: When Adidas Acquired Reebok, Swizz Beatz Reebok Relationship, ABG Acquiring Reebok 1:14:05 - 1:24:29:The Reebok Classic Boom, Cash Money Popularizing Reebo