Etro Fall Winter 2022 Advertising Campaign

The desert is both an ancestral and galactic place; it belongs to yesterday and to tomorrow. It is a very distant yet present world; a land of everyone yet of no one. The desert is the backdrop of the latest Etro campaign, shot by Henrik Purienne in Palm Springs. Or perhaps in Los Angeles, or then again in Mauritania, or maybe on Mars? The geographic coordinates, in the desert, are of little use. The scene is burnt as, colors are consumed by the sun, and all around the effect is amplified, as far as the eye can see. CREDITS Photographer : Henrik Purienne Stylist: Emmanuelle Alt Models: Mica Arganaraz, Sam Mallos Art Direction : Atelier Franck Durand Casting Director: Piergiorgio Del Moro Filmmaker: Dimitri Basil MUA : John Mckay