Piaget at the 25th Biennale des Antiquaires | Piaget 2010

"The Biennale has become an inescapable venue for jewellers from around the world, and Piaget naturally finds its place there. We are taking part for the first time this year with 60 models illustrating the brand's creativity and the skill of our artisans." Philippe Léopold-Metzger CEO Piaget Piaget was taking part for the very first time in the Biennale des Antiquaires in Paris, with a booth on the splendid Allée des Joailliers. The Geneva-based House rose to the challenge with great panache, and the Parisian public and art connoisseurs from around the world succumbed to the charm of the Piaget "couture workshop". Video directed by Thimothée Janssen.