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Santoni ORIGINI: Looking for the secret formula

Apr 20, 2021 · 2.5K views

In this video

Format
Documentary
Category
Shoes
Season & event
SS21
Houses
Santoni

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DescriptionSantoni presents a film about its origins and the continuous research of Beauty that distinguishes the brand in all its expressions. The story comes to life from the Marche region, the hometown of the company. Four young people start looking for the secret formula of Santoni's unique and inimitable colour. From tMore
Santoni presents a film about its origins and the continuous research of Beauty that distinguishes the brand in all its expressions. The story comes to life from the Marche region, the hometown of the company. Four young people start looking for the secret formula of Santoni's unique and inimitable colour. From the Eneide room at Palazzo Buonaccorsi, a masterpiece of Italian Renaissance, to the winding hills you'll discover Santoni's universe of values: - the family, represented by Giuseppe Santoni himself and by his father Andrea, the company's founder - the authenticity of the Marche region - the culture of handmade - the tireless research of Beauty, conceived as a result but also as a way of doing things.

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