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lemlem x The Woolmark Company

Oct 14, 2019 · 761 views

In this video

Format
Campaign
Category
Clothing
Houses
lemlem
Materials & techniques
merino wool

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DescriptionIn a series of firsts, lemlem has partnered with The Woolmark Company to create a travel-inspired collection, hand-woven in Ethiopia from Australian Merino wool. Merino wool was introduced to Muya Atelier’s production for the first time and the collection also marks The Woolmark Company’s first brand partnership in AfrMore
In a series of firsts, lemlem has partnered with The Woolmark Company to create a travel-inspired collection, hand-woven in Ethiopia from Australian Merino wool. Merino wool was introduced to Muya Atelier’s production for the first time and the collection also marks The Woolmark Company’s first brand partnership in Africa. Facilitating technical transfer to the weavers at Muya Atelier in Addis Ababa, Ethiopia, The Woolmark Company provided educational resources for the lemlem Foundation to translate and deliver as part of a master wool class for women weavers. The knowledge has been used to diversify the women weavers’ skills and further their professional development. For this artisanal partnership, lemlem selected extrafine Merino wool yarns from leading Italian spinner and Woolmark licensee Zegna Baruffa Lane Borgosesia to create an eight-piece travel collection that includes a poncho, wrap, blouses and lounge pants in a palette of slate grey, blue, beige and eye-catching pink. The collection is available exclusively from lemlem.com, with five percent of all direct sales donated to the lemlem Foundation. Additionally, women trainees from the wool learning masterclass created a series of scarves that will also be sold exclusively on lemlem.com, with 100% of the sales from these products donated back to support education and health projects at their workshop in Ethiopia. Shop the collection at www.lemlem.com/collections/woolmark and learn more about the traceable coll

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