William Green, Co-Founder of L'Estrange London / Modular Clothing System

In this episode of the Menswear Style Podcast, host Pete Brooker welcomes back William Green, co-founder of L’Estrange London, to discuss how the brand has evolved and why its philosophy of owning less, but better, continues to challenge the way we think about menswear. L’Estrange London was founded around a simple but increasingly relevant idea: that men don't need more clothes, they need better clothes. The brand's modular wardrobe is built around versatile, timeless pieces designed to work seamlessly together, allowing customers to create a wide variety of outfits from a relatively small number of garments. William explains the thinking behind the brand's essentialist philosophy and its “with less, do more” approach, arguing that much of the fashion industry's obsession with constant newness is unnecessary. Rather than encouraging consumers to continually replace their wardrobes, L’Estrange focuses on creating products that can remain useful for years. The conversation then moves into some of the most interesting developments at L’Estrange since William last appeared on the podcast. One of the standout innovations is Refresh, a first-of-its-kind garment care product designed to help restore the richness and vibrancy of fabrics as they begin to fade with age. William explains how an apparently simple problem with worn clothing led the team to discover a technology that had previously been used commercially but had never, to their knowledge, been brought directly to