How Michelle Obama’s First Lady Fashion Generated $2.7 Billion

When Michelle Obama stepped onto the world stage during her 2011 UK state visit wearing a strategic mix of American and British designers, she wasn't just making fashion headlines. She was rewriting the political style playbook and turning clothing into a powerful diplomatic tool. How did America's first Black First Lady transform the White House dress code from rigid tradition to relatable revolution? And how did her calculated fashion choices generate billions in market value while advancing her husband's political agenda? In this Style Stories series, Sunday Times fashion director Karen Dacre reveals how Michelle Obama's masterful blend of high-low fashion created a new template for political dressing that empowered a generation of women to embrace style without sacrificing substance. #SartorialDiplomacy #MichelleObama #Fashion This episode is brought to you in association with Next.