Process: Gold in Your Mouth with Maison Raksha

Get the latest from HYPEBEAST TV by hitting the SUBSCRIBE button! In our latest edition of Process, we take you behind the scenes with Johnathan Rakhsha, the man behind Maison Raksha. Attributing the recent rise in popularity of grills to hip-hop and rap culture, Rakhsha operates in Toronto and started his business right when he made his first set of teeth. Trained as a professional traditional goldsmith, Rakhsha reined in the power of social media and founded @maisonraksha on Instagram, posting pictures of iconic people from the '90s wearing grills, captioned with "I can make this, give me a call." And so, he got his first client. Now, Rakhsha counts Theophilus London, A$AP Rocky and more as clients. For up-to-date news and more: http://HYPEBEAST.com View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV Stay connected with us on your favorite social media platform: http://FACEBOOK.com/hypebeast http://TWITTER.com/hypebeast http://TUMBLR.com/tagged/hypebeast http://PINTEREST.com/hypebeast http://INSTAGRAM.com/hypebeast