American Vintage | Fall Winter 2020/2021 | Campaign

Lovers or friends. Parents or children. Brothers or sisters. This isn’t a campaign. It’s the story of life. This autumn/winter 2020-2021, American Vintage continues its quest for intimacy by inviting photographer Julia Champeau to capture portraits of everyday men and women. Against a white backdrop, these slices of life are immortalised in a studio. A father poses with his daughters. A little sister with her big brother. Friends in duos or trios. In these images, our eye lingers on a stance, an attitude, a gaze. We don’t overthink anything. We just observe. We laugh. Authentic, tender and sometimes awkward, the gestures are imbued with gentleness. A creative response to the current context, the campaign focuses on the keyword of 2020: essential. For the first time, the city and countryside disappear, giving centre stage to bare, authentic and powerful reality.