SAFW AW22 COLLECTIONS | RICHARD HOY

South African-born, Asian menswear designer, Richard Hoy, started his eponymous label about five years ago, initially designing and making men’s custom underwear and swimwear, but later venturing into streetwear. His design style, the core of his brand’s identity, is contemporary, premium tailored casualwear, with a minimal sporty aesthetic which captures a rebellious, free-spirited, and youthful attitude. He completed his Diploma in Fashion Design and Retail Buying, at Damelin College, and was a finalist in the 2019 SA Fashion Week Scouting Menswear Competition. Prior to pursuing his fashion brand, he was employed, within the retail industry, as a regional Visual Merchandiser. Video by Competent Artistes