This is For The Sneaker Girlies with KJ | My First Kicks Podcast Ep. 217

This week I am joined by KJ and we got right into the current state of sneakers. How she got into kicks, how she moves around the space. Her time working with startups, taking over Common Ace. Being able to be on the beach and being known as the Carry on Queen. Also we touch on what the sneaker scene in Toronto is like. How each store interacts with each other and much more! Where to find KJ: IG: https://www.instagram.com/@beachykj Common Ace: IG: https://www.instagram.com/@commonace Shop: https://commonace.com/ Podcast Linktree: https://linktr.ee/myfirstkicks Music by The DoppleGangaz: https://thedoppelgangaz.bandcamp.com/ ---------------------- Chapters: 00:00:00 - Personal Style and Shoe Preferences 00:01:17 - Introduction to Episode 217 and Guest KJ 00:06:03 - Sneaker Culture and General Releases vs. Collabs 00:12:08 - KJ's First Kicks and Sneaker Journey 00:16:44 - Navigating the Sneaker Community and Gatekeeping 00:21:44 - Origins of Sneaker Culture and Personal Style 00:27:55 - Collecting, Content Creation, and Common Ace 00:33:22 - Women's Sneaker Style & Corporate Fashion 00:38:18 - Free People Stereotypes & Underserved Communities 00:43:06 - Consumer Rivalries & Sneaker Store Demographics 00:47:22 - Building a Community & Brand Success 00:50:03 - Understanding Customer Needs 00:51:11 - Biggest Hurdles Tackled 00:56:00 - Content Creation Strategies 00:59:00 - Advice to Younger Self