The Making of 'Mr Amine Bendriouich'

For its 2015 campaign, Sole DXB has collaborated with internationally acclaimed artist Hassan Hajjaj to embody the ethos of art, music, fashion and urban culture. Amine Bendriouich was selected as the face of the 2015 campaign as a celebrated young designer, based between Casablanca and Berlin, who has come to be associated with the aesthetics of street style, androgyny and experimental urban culture; one which doesn’t align itself to any definition and mainstream trend. Earlier this summer Sole DXB took to London and worked with Hassan on a shoot that brought together the spirit of music, fashion and the visual arts. Produced by Sole Videographer Joshua Lawrence Hassan Hajjaj represented by The Third Line, Dubai Soundtrack Simo Lagnawi 'Dounia' off the album The Gnawa Berber