Shreedha SS'18 Fashion Film

With Radha at the heart of this collection, we set out the explore the finer nuances and complexities of divine femininity. Radha resides within every woman - transcending age, persona and temperament. There’s romance, there’s resplendence. There’s passionate love and purity of thought. There’s free-spirited charm and sensual intrigue. “Shreedha” embodies an elemental spirit - the verdant beauty of earth, the tranquility of water, the allure of fire and the untameable wind. Traditional opulence weaves a hypnotic poetry on contemporary silhouettes, as the old and the new waltz together under the moonlight. The colour palette is distinct and mesmerising - from the silver of the full moon to the mystical blue of the Aegean sea in all its fullness, from the pink of flowers abloom in springtime to the velvety black of a languid pond in the night time. This is a collection woven out of fantasies. . #DecadeOfJade #Shreedha #jadebymonicaandkarishma #IndianArtistry #jadecouture #bridalcouture #radha #feminity #handcraftedheritage #indianbridal #heritageweaves #bridalheirloom