Flying colours

With 140 years of heritage, the Classic 501® jean from Levi's is still the ultimate piece of men's fashion and a wardrobe staple for everyone from James Dean to Kurt Cobain to Barack Obama. It's in this spirit of keeping things fresh that Levi's® now bring you the 501® in a range of colours -- mineral red, chalk blue, true chino and ivy green -- in a lighter, non-denim fabric. Go behind the scenes as Richard Keppel-Smith, Maps Maponyane and Brad Armitage put their unique spin on the classic cut. To see the full shoot, get GQ Style autumn/winter 2013.