5cm Spring/Summer 2012 "Doomsday Madness" Video (ITHK presents)

5cm proudly presents the debut of Spring/Summer 2012 "Doomsday Madness" video, created by the renowned photographers, David Roemer, Martin Landgreve, and composer Madison Stewart from New York. The styling sets against black and white, which allows a severe aesthetic that can be viewed as bold and evocative of "doom". The camera captures Bradley Soileau, the famed international model playing drums and jumping on the trampoline, highlights the signature asymmetric cutting and draping of 5cm outfits. With all the movements and black smokes, the video creates a world where Bradley becomes "mad".