Unboxing: Air Jordan 4 White Cement

►SUBSCRIBE: http://www.youtube.com/user/kustoo?sub_confirmation=1 Find me SNAPCHAT ► Kustoo TWITTER ► http://bit.ly/11Nw0oo INSTA ► http://bit.ly/19jV3FT This is the Air Jordan 4. In particular, it is the white Cement Air Jordan 4 and unless you were under a rock this week, you have probably seen it more than you thought you ever would. A big part of that is because it features Nike Air on the back, but to be honest, there is a bit more to it than that. The Air Jordan 4 was first introduced in 1989. It was designed by a young designer named Tinker Hatfield. Like the Air Jordan 3 that came before it, the design resonated with those that loved sneaker and those that love the man himself, Michael Jordan. Like the Jordan 3, the Jordan 4 kept the Jumpman logo on the tongue but this time Nike added the word Flight. As many of you know, the an entire category of sneakers took on the Flight name and in a way carried on the legacy of the Air Jordan 4. The Jordan 4 also brought back the visible Air Unit which first appeared on the Jordan 3. Fun fact, the last time the visible Air Unit showed up in the Jordan signature line is on the Air Jordan 6. Having learned a few things from the design of the Air Jordan 3, Tinker added mesh below the plastic netting to keep the shoe breathable. He also added plastic to the eye stays, a feature that would become one of the defining looks of the shoe. If you look at the heel of the shoe, you will see that Tinker flipped the plastic eye stays