HUF and G-Shock Present "What"

Introducing the HUF x G-Shock GD400, a limited-edition timepiece available May 2015. To help introduce the collaboration, G-Shock and HUF present “What,” a video short centered on a main-character named Matthew and his experience of the strange and often-unexplainable events during the course of a day in the life of a skateboarder. #WaitWhat For HUF’s new collaboration with G-SHOCK, the desire was to create a custom piece that was not only both timeless and wearable, but also spoke to the heritage of both brands. By utilizing G-SHOCK’s durable GD400 model, HUF was able to produce a watch that could withstand the shock and stress of skateboarding. "What" Written, Directed, & Produced: Matt Gottwig Executive Producer: Mike Marasco Starring: Matt Gottwig, Costa, Cam Koester, Rosa Handelman, Dani Jensen, Van Styles, Remio, Allan Margolin, Nick Cedillo, Dillon Krull, Lucien Pajolec, and Amos Trujillo Filmed: Mike Marasco Editor: Martin Reigel Sound Mixer: Jake White For more information, visit: www.hufworldwide.com