Shyamal & Bhumika - Lakme Fashion Week - The "Gaam" Collection

“GAAM” – the collection Gaam is a gujarati word for village. India’s diverse culture that remains rooted in history & heritage We have a history of interaction with the outside world which periodically refreshes the time honoured ways with new ideas & influences that splendidly come together in the country’s border states—Gujarat & Rajasthan. Bringing these colorful & romantic influences of costume color & style in “GAAM”- the village inspired collection by SHYAMAL & BHUMIKA. Here dress & ornament do more than simply protect & enhance the body---they nourish the soul. Like a patchwork of historic & artistic references, the collection seeks to surprise & push away monotony. The Inspiration The inspiration comes from traditional garments worn by people in the villages of these border states. Beautiful details that are indigenous to the creator—a unique mix n match of all sorts creatively put together from available options & resources. Breaking free from the streamlined silhouettes one sees a refreshing change in the body liberating free flowing “ghumerdaar” & “Kalidaar” lenghaas, vibrant sarees, patch work dresses & cholees & luxurious dupattas with elaborate zari tassels & “fumtaas”. Stylized floral & paisley motifs, zari braids, spectacular embroidery & hand made details are symbols of this artistic luxury---souvenirs from distant lands!! Creating a harmonious blend of modernity & tradition . A timeless collection that is fun yet traditional—a marriage of the pas