Gucci Prêt-À-Porter: The Fall-Winter 2019 Campaign

For Gucci Prêt-À-Porter, Alessandro Michele was inspired by reportage imagery of a scene established as an industry cliché: designers and their models acting out the seasonal ritual of fittings, catwalk display and magazine shoots, with the attendant backstage frenzy and front row parade. Music : ‘ASCENSEUR POUR L’ECHAFAUD (GENERIQUE)’ Miles Davis (M. Davis) © Warner Chappell Music France Courtesy of Warner Chappell Music Italiana S.r.l.