TISSOT | Tour de France Campaign | Limits Are Just Starting Lines by Mattia Gaffuri

This year’s, our Tour de France campaign goes beyond the finish line, capturing the raw emotion, relentless drive, and human spirit that define the world’s most iconic cycling race. Launching alongside the 2025 Tour, this cinematic journey unfolds on the volcanic slopes of Mount Teide in Teneriff, where two riders, Primož Roglič, a master of precision and perseverance, and a young talent Mattia Gaffuri, chasing his dream embark on parallel paths of ambition and transformation. Told through four powerful chapters, the campaign explores the mental and physical demands of elite cycling embodied by two athletes at different stages of their journey.