PRADA’S CONTINUOUS REDEFINITION OF BEAUTY

By now I know that when it comes to Prada, you always need to look twice. Not only to admire a silhouette or a colour but a deeper idea behind it because — even if it doesn’t seem like it — at Prada, everything is intentional. Sometimes it’s a study of beauty; other times, of control, or chaos, or the strange harmony between both. What’s constant, though, is that moment of hesitation, that pause when you look at something and think: wait, is this beautiful? And then you realise, of course it is, it’s Prada.