Nike Sportswear Air Maxim 1

http://www.NiceKicks.com - Charged with updating a classic Nike design, 1987s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and aesthetic of the original style to create the Nike Air Maxim 1. We took the original Air Max 1 design brief and ran it through a present-day filter, says Nike Sportswear Design Director Jesse Leyva. We tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow. The design team focused on lightweight stability and cushioning. The result is a staggering 66% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces. This dramatic weight reduction can be attributed to several key features: Introduction of the innovative Acespan Mesh, a lightweight material developed for the 2008 Nike LunaRacer. Flywire Technology, drastically reducing the weight while creating an upper that moves with the foot and is stronger than ever. Deployment of a three-piece injected Phylon midsole, optimizing cushioning and support. Use of lightweight screen-printed Swoosh design trademark and eyelet details. To ensure that its heritage remains true, the Air Maxim 1 still features its trademark suede heel counter in original Sport Red, a revolution in its own right back in 1987.