S5 EP 8 The Artisans Designer ft. Gaurang Shah

Join me in conversation with Gaurang Shah, The Artisans Designer. We talk about his journey with Indian textiles, his deep love for handlooms, and the philosophy that drives his work. For over four decades, Gaurang has worked at the grassroots level with artisan clusters across India, supporting over 7,000 weavers and craftsmen across 16 states. With over 60% of his artisans being women, his work is not just about design, but about sustaining communities and preserving age-old techniques. In this episode, we explore the beauty of Indian textiles, the craftsmanship behind techniques like Patan Patola and Jamdani, and how Gaurang continues to reimagine handlooms for today — celebrating India’s textile legacy, one saree at a time. Follow us on IG - https://www.instagram.com/fashionablypernia?igsh=MTZ2OTExd3pkaHBvcg== Follow our host - https://www.instagram.com/perniaq?igsh=NnBjY2JjZWR0Mmtu Follow our guest - https://www.instagram.com/gaurangofficial?igsh=NW82bjdsbXpreGp5 PQ wearing - https://www.instagram.com/seeaash.in?igsh=MXR6YzY3c2c0M2wzZg== Timestamps- 0:00 Introduction 1:19 Retail Heaven 3:26 Gaurang’s Journey 12:54 Shows & Marketing 20:21 Handloom Revival 24:47 Fair Weaver Pay 26:20 Future of Textiles 31:22 Copy Market 34:47 Bespoke Shopping 37:26 Reviving Embroidery 39:51 Handloom Emotions 41:00 Conclusion