Amazon Beauty: Is India’s largest online beauty destination reshaping how India shops beauty?

From K-beauty and French pharmacy skincare to the rise of beauty consumers in the heartland, India’s beauty landscape is evolving faster than ever. Siddharth Bhagat (@Siddharth Bhagat02), Director of Amazon Beauty India, joins Sonal Ved (@sonalved), Group Digital Editor, Cosmopolitan India, to break down what Indian consumers are really shopping for right now, how global trends are shaping beauty habits, and why premium beauty is booming beyond the metros. Think ingredient-savvy consumers, Middle Eastern fragrances, viral products and a beauty market that’s more experimental than ever. @amazonbeautyindia @amazondotin #CosmoIndia #CosmopolitanIndia MB01EQVXDCWUSO4